Accelerating Business Growth Since 1994

Case Studies:

Our clients, their employees and Seeta Resources have jointly delivered impressive results, such as:

• Rapid growth from 0% share to 55% share for a latecomer OFS/software firm in Canadian markets
• Redirected OFS firm for sales growth from $300 Million to $1 Billion in 5 years
• Redirected engineered products firm for revenue growth of 2X and margin growth of 5X in 3 years
• 4X to 5X increase in market value at a manufacturing firm in 4 years
• Pricing increase of 40% at commodity manufacturing firm without losing market share
• Insulated manufacturing company from ravages of economic and competitive forces, to maintain revenue and margin growth in declining markets
• Redirected a manufacturing firm's market focus that quickly turned major distributors and competitors into customers - stemmed negative cash flow in three months
• Product rationalization at an OFS firm to immediately reduce costs; increased margins by 20% in 1 year
• Swift execution of a major, multi-million dollar offshore outsourcing initiative for a publicly-traded software firm in the U

Speaking Topics & Titles

• 3 Questions that Accelerate Business Growth: Where Are We? Where Should We Go? How Do We Get There?
• Accelerating New Technology Adoption
• Aggressive Market Share Growth
• An Indian in Cowboy Country: Stories from an Immigrant’s Life
• Building Exceptional Sales and Marketing Organizations
• Business Killers: Common Mistakes That Threaten Your Company
• Competitive Strategy: Being Where The Puck Is Going To Be!
• Competitive Strategy: It’s Not Always About Low Cost Solutions
• Depicting the Indian Diaspora
• Effective Pricing Strategies: The Fastest Way To Grow Your Bottom Line
• Eliminating Wasteful Interaction Costs
• Escaping the Tender Trap
• Focus: Core Versus Adjacent Markets
• Hitting Where They Ain’t!
• India and Indians
• Leadership and Entrepreneurship in a Multicultural World
• Leapfrog the Competition with Trends, Patterns And Discontinuities
• Making Sense of Oil Prices
• Mastering the Sales Vortex
• No-Cost Marketing
• Offshore Outsourcing: Getting It Right The First Time
• Owning Customers’ Minds with Positioning
• Principles Of Principled Networking
• Selling Across Cultures
• Seven Steps That Accelerate Business Growth
• Swift Business Turnaround & Growth
• Taking Advantage Of Business Drivers
• Understanding Your Market’s Texture
• Winning Execution Strategies

Speaking Themes

• Accelerating Business Growth
• Accelerating New Technology Adoption
• Business Killers
• Business Turnarounds
• Competitive Strategy
• Detecting Trends, Patterns and Discontinuities
• Diversity in the Workplace
• Entrepreneurship
• Focus and Priorities
• India, Indians and the Indian Diaspora
• Leadership
• Marketing Communications
• Marketing in the Oilfield
• Offshore Outsourcing
• Oil Industry Dynamics
• Pricing for Profitability
• Sales and Marketing
• Selling Across Cultures
• Strategic Marketing

Clients:

Oil & Gas — Baker Hughes, Baroid Corporation, Daniel Industries, Dresser Industries, Dresser Oil Tools, Integrated Exploration Systems (IES-Germany), Landmark Graphics, NL Industries, NSI Upstream, Numar, OFS Portal, Photon, PGS- Tigress, Praxis, Sperry-Sun, Object Reservoir (US Venture Partners), Volumetrix

Engineering/Manufacturing — AirXChangers, Astralloy, CompX, Fabsco, Fort Lock, Gundle/SLT Environmental, Harsco Track Technologies, Hendrickson Trailer, IKG Industries, National Cabinet Lock, Nutter Engineering, Patterson-Kelley, Reed Minerals, Waterloo Furniture Components

Technology — AMD, Sun Microsystems, Avalon Imaging, Scicom, Silicus, Laversab, Facet, ZResearch

Service — OnePoint, American Sleep, Preng & Associates

Locations — Houston TX, Sugar Land TX, Channelview TX, Dallas TX, Birmingham AL, Mountain View CA, Palo Alto CA, Sunnyvale, CA, Boulder CO, Chicago IL, Lafayette, LA, Troy MI, Columbus OH, Tulsa OK, East Stroudsburg PA, Mechanicsburg PA, Philadelphia, PA, Columbia SC, Greenville, SC, Calgary Canada, Waterloo Canada, London England, Bangalore India, Bombay (Mumbai) India, New Delhi India, Aachen Germany.

Unique Combination of Capabilities:

Experience/Processes/Skills

Experience
Upstream Oil & Gas; Engineering and Manufacturing; Information Technology

Experience as senior executive at Oilfield Service Companies & Technology Companies

Senior executive network in North America and Northern Europe

Business Processes

Marketing Strategy & Tactics, Business Strategy, Market Development, Sales Management, Pricing Management, O&G Business Development, Product Management, Project Management, Drilling, Asset Development, Outsourcing IT and Business Processes to India

Skill Sets
Strong skills in developing Business, Marketing, Pricing, and Product Strategies

Depth of examples and analogies in Business Designs and Models across multiple industries

Superior analysis and synthesis skills
Engineering background

Business Objectives Tactics driven Offshoring to India

Organizational Skills
Establish quick rapport with senior executives, and employees at all levels of a firm
Quickly move core steering team through analysis and synthesis process, into direction of change
Astute facilitation and management of process and tactics
Communication and presentation skills to people at all levels of an organization

Publications

Published articles in Hart’s E&P, Offshore Magazine, Journal of Petroleum Technology, The Leading Edge, Houston Business Journal, GoGulf, Hydrocarbon Processing, and other publications

Fiction by Pradeep Anand:

AN INDIAN IN COWBOY COUNTRY

Foreword by Nandan Nilekani, CEO, Infosys

“This book will make you think...and laugh. I gave copies to my sons as a “must read” and I’m delighted to share the book with you.” —David Preng, CEO, Preng & Associates; excerpt from the cover letter he sends, with the book, to his clients.

"Pradeep Anand has given voice, in a very sincere, real way, to the phenomenon of overachieving Indians assimilating into the fabric of American life. He seems to effortlessly capture the essence of their struggle to fit in while retaining and celebrating very different roots. This journey is comical, poignant, and -- until now -- little known outside the world of those experiencing it. A good read, whether you grew up in India, the U.S., or anywhere else!"

Michael Berry, Mayor Pro Tem, Houston, Texas