Accelerate Revenue & Margin Growth
Hello, I am Pradeep Anand.
For over 30 years, I have helped executives at more than 60 industrial and technology companies develop strategies and tactics that swiftly accelerate revenue and margin growth.
I enable this speedy growth by catalyzing my clients' market-facing people with my proven processes.
How is this accomplished?
All organizations have tacit information and tribal knowledge about their markets. These resources possess insights that are invaluable for fast decision-making and actions. However, these latent, precious resources are not fully exploited to create and execute competitive strategies and tactics.
Why? Because, tacit information and tribal knowledge need “Context” to make them relevant, useful and actionable.
I work with market-facing employees from a “diagonal cross-section” of the firm, and “catalyze contexts” for tacit and tribal knowledge, by using my proven competitive strategy framework.
This process sets the stage with Three Questions (3Qs)--Where are we? Where can (should) we go? How do we get there?
The inquiry process starts with raising and answering relevant questions about Business Climate, Customers, Competition, and Company (4Cs) and recognizing critical elements that contribute to success in framing and executing the Five Gears of Growth (5Gs).
Results: Swift Development of Competitive and Pricing Strategies/Tactics that Accelerate Revenue and Margin Growth.
The Rest of the Story
Besides decades of experience, I possess a range of needed knowledge and skills across multiple domains:
- Marketing Strategy -- My focus is on how to beat the competition to the benefit of my clients. Also, in striking the balance in delivering value to the right customers and in realizing value for stakeholders through effective pricing. Stakeholders include customers, without whom businesses cannot have long term growth.
- Engineering & Quantitative Sciences -- I am an engineer with an undergraduate degree from the Indian Institute of Technology, Bombay, India. Technical products and processes don't scare me, though some may take longer to learn than others.
- Communication -- Effective across multiple cultures, company strata, and languages. I have spoken at a TEDx conference and I teach in the MBA program at Rice University's Jones Graduate School of Business.
- Writing -- Author; published many articles in industry magazines and journals; even have a novel (fiction) to my credit.
A few salient features of my service
- Work in High-Tech to No-Tech industries; in Oil & Gas, Engineering, Manufacturing, Software, Technology and Services. A sample of clients is listed below.
- The process is stripped off jargon and can be understood by all members of the team.
- Educate and train client personnel in the principles of commercializing products and services. A smarter, market-savvy workforce sustains a firm’s competitive edge and profitability for a longer time.
- Deliver swift results and fast outcomes within days of engagement, rather than months or years.
Additionally
- I speak often at conferences, at companies, and start-up accelerators. I conduct workshops. My topics revolve around "Go-to-Market Strategies", "Improving Pricing Effectiveness", and "Accelerating Revenue & Margin Growth".
- I teach “Marketing in the Energy Industry” in the MBA program at the Jones Graduate School of Business, Rice University, Houston, Texas.
- I mentor start-ups in the Greater Houston area.
Sample List of Clients
Oil & Gas — AirXChangers, Baker Hughes, Baroid Corporation, Daniel Industries, Dresser Industries, Dresser Oil Tools, Key Energy, Integrated Exploration Systems (Germany), Landmark Graphics, Metal Networks, NL Industries, Numar, OFS Portal, Petrabytes, Photon, PGS-Tigress, Praxis, Preng & Associates, Sperry-Sun Drilling Services, Object Reservoir (US Venture Partners), Volumetrix
Engineering/Manufacturing — Aggreko, Astralloy, CompX, Continental Carbon, Excell Minerals, Express Integrated Technologies, Fabsco, Fort Lock, Gundle/SLT Environmental, Harsco Corporation, Harsco Industrial, Harsco Infrastructure, Harsco Metals & Minerals, Harsco Track Technologies, Hendrickson Trailer, IKG Industries, MultiServ, National Cabinet Lock, Nutter Engineering, OnePoint, Patent Construction Systems, Patterson-Kelley, Reed Minerals, SGB, SteelPhalt, VisionMonitor Aviation Software, Waterloo Furniture Components
Technology — AMD, Sun Microsystems, Syntel, Metasolv, NobleTek, FuelFX, Avalon Imaging, Scicom, Silicus, Laversab, Facet, Zresearch
Other — Kanaly Trust; Fort Bend Independent School District; American Sleep; Willy, Nanayakkara, Rivera & Goins
Please contact me at ram at seeta dot com.
Click here to see a presentation on What We Do, Results & Case Studies, & How We Do It!
Sample Articles by Pradeep Anand
Oil & Gas
- OPEC, Oil Prices, Innovation…Notes - World Affairs Council Houston, April 2015
- Don’t turn off the lights; the party ain’t over!--World Oil, January 2015, Executive Viewpoint
- Big Data is a Big Deal - Journal of Petroleum Technology, April 2013
- Pricing Effectiveness: The Fastest Way to Grow your Revenue, Profit and Market Cap - Oil & Gas Financial Journal, November 2014
- Five Simple Rules for Making Money with Emerging Technologies- SPE ATW, May 2009
- From Disruptive Technologies to Disruptive Behavior: Process Change in the Oil Service Industry; coauthored with Dr. Vikram Vik Rao, Senior Vice President & CTO (Retired), Halliburton; October 1998.
- Emerging Stronger from the Storm-Oil & Gas Financial Journal, December 2008
- Real-Time Project Enterprise Management- Journal Of Petroleum Technology (JPT), August 2001
India
- India: Yesterday, Today, Tomorrow- Jones Graduate School of Business, Rice University, November 2011
- Book Review of Imagining India: The Idea of Renewed Nation; Nandan Nilekani (Penguin Books, 2009)
- Depicting the Indian Diaspora- Harvard University, April 2007
Career Development
- Securing the Perfect Job During Difficult Times, Notes: IIT Alumni of Greater Houston, April 2015
- Principles of Principled Networking - iChoose Seminar, JVBP Center, June 2014
- Securing the Dream Job-The Economic Times, March 10, 2011
- Finding the Perfect Job in a Recession (or Any Other Time)- August 2009 Draft
- Is it Time to Look for Career Options?- IACCGH, June 2008
Outsourcing
- Offshore Outsourcing: Getting It Right The First Time : October 2003
- Successful Offshore Outsourcing - Presentation, 2003
- Synchronized Solutions Create Best-Cost Enterprises: April 2003
Business Growth/Marketing
- Protecting Revenue & Margins in Declining Markets with Effective Pricing Processes and Programs - November 2014
- Pricing Effectiveness: The Fastest Way to Grow your Revenue, Profit and Market Cap - Oil & Gas Financial Journal, November 2014
- Seven First "Go-to-Market" Steps for Entrepreneurs - Presentation - Surge Accelerator, February 2015
- Pricing for Entrepreneurs - Presentation - Surge Accelerator, Houston, Texas, February 2015
- The Competitive Imperative for Improving Productivity: Productivity Improvement Workshop, January 2014
- IIT 2013 Global Conference Program Videos
- India: Yesterday, Today, Tomorrow: Jones Graduate School of Business, Rice University, November 2013
- How to Pitch to Investors Your Go-to-Market Strategy - Presentation - TiE- Houston & Houston Technology Center, September 2013
- Five First Steps to Successfully Commercialize New Technology - Presentation - MEST Conference, September 2013
- Marketing in the Oilfield Conference - Presentation - Gulf Publishing, Houston, Texas, September 2013
- Seven First Steps to Swift Business Growth - Presentation - Bauer College of Business, University of Houston, February 2013
- TEDx Talk Video: The Woman who Climbed Mount Everest More than a Hundred Times, August 2012
- Organizing Effective Business Events - Article, September 2011
- Maximizing Pricing Effectiveness- Oil & Gas Financial Journal, June 2011
- Seven First Steps to Swift Business Growth - Presentation - Houston CPA Society Accounting Expo, May 2011
- Notes: 50 Persuasion Secrets - March 2008
- Emerging Stronger from the Storm-Oil & Gas Financial Journal, December 2008
Read more Business Growth articles…
Speaking Engagements
Click here for Pradeep Anand's Speaker Bio
- Principles of Principled Networking - iChoose Seminar, JVBP Center, June 2014
- Successful Entrepreneurship: iChoose Seminar, JVBM Center, January 2014
- The Competitive Imperative for Improving Productivity: Productivity Improvement Workshop, January 2014
- IIT 2013 Global Conference Program Videos
- India: Yesterday, Today, Tomorrow: Jones Graduate School of Business, Rice University, November 2013
- How to Pitch to Investors Your Go-to-Market Strategy - Presentation - TiE- Houston & Houston Technology Center, September 2013
- Five First Steps to Successfully Commercialize New Technology - Presentation - MEST Conference, September 2013
- Marketing in the Oilfield Conference - Presentation - Gulf Publishing, Houston, Texas, September 2013
For more information, please contact ram at seeta dot com