Marketing Strategy

Examples: Computer Hardware, Software

Computer Hardware

This major worldwide leader in computer workstations was losing market share in the high-end energy segment. We were engaged to reveal significant computing trends in the market and to recommend courses of action.

Investigation revealed competitive weaknesses and areas that needed to be shored up for success.

The firm recaptured its dominant position in this market.

Software

This supplier of software for the energy industry was a latecomer. We were engaged to help the management of the firm to create a dominant market position.

The firm’s products and services were appropriate for an emerging group of customers who could not be served by the incumbent "blue chip" vendors. We assisted the firm in creating a defensible leadership position in a substantially large segment, and helped them steer clear of the large competitors, when they had the advantage.

The firm grew more than 100% a year for several years, dominating certain international markets.